Failure states come first
I spent years on the receiving end of product failures: frozen transfers, declined cards, customers whose rent was stuck in limbo. So I design the error states and edge cases before the happy path, not after.
Metrics are the job
I carried monthly targets for years. "It shipped" was never enough then, and it isn't now. I track ratings, completion rates, drop-offs, and adoption on everything I release.
Buy-in is a design skill
Relationship management taught me to build trust before I need it. It's why I'm in the room before the brief exists. Credibility with product, engineering, and leadership is earned early.







